Legrand CRM Marketing lets you use what you know about your customers to target them using personalized marketing to increase their interest and the likelihood of a sale. Easy to use reporting lets you work out what marketing spending works for you and what doesn't.
Personalized Marketing = More Sales
It's no secret that personalized offers to entice customers to buy is the most cost effective way to spend your marketing dollar.
Legrand CRM lets you quickly produce mailers, HTML e-mail or fax outs customized for each customer. Not just simply names and addresses, but use what you know about your customer's interests and likes to grab their attention.
You can even personalize your marketing using past purchases pulled directly from your accounting system.*
Banks, airlines, major retailers and other big companies know that personalized marketing works.
Isn't it time your business joined the big league?
Work out which half of your advertising is wasted.
John Wannamaker famously once said: "I know half my advertising budget is wasted. The trouble is I don't know which half."
Legrand CRM easily tracks where sales leads and enquiries come from.
From there, finding out what advertising is working and what's not is only a few clicks away.
Legrand CRM Marketing Features:
Create marketing campaigns along with costs, estimated income and task lists associated with each campaign.
Build list of targeted contacts based on almost unlimited search criteria.
Create personalized mail and fax outs.
Create personalized e-mails using either the built-in HTML e-mail editor or any standard HTML editor.
Keep track of any tasks associated with each campaign or promotion.
Compare campaign response rates from both new and existing contacts.
Convert enquiries to sales opportunities.
Compare not just campaign lead or response rates, but actual sales results using the Legrand CRM Sales Management Module.
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