Australian Legrand Software was founded by Alain Legrand, Chief Executive Officer. After a rigorous R&D period, Legrand's first edition of CRM was released in 2002.

Legrand's products have constantly improved and its rapid growth is a testament to its popularity and attractiveness among global SME's.

With sales in 23 countries (head office in Australia, offices in the United States and affiliate partners in New Zealand, Britain, Ireland, and Belgium) Australian owned Legrand Software attributes its success to rich functionality and easy-to-use interface.

"At its most fundamental, CRM is about information sharing and managing your client communication activities" said Mr Alain Legrand.

"In most companies I see today, a lot of information is kept personal and is not shared across the organization. So you get a situation where a sales manager is sick and can't go to work. A client rings up angrily wanting to know about a proposal or a shipment, and nobody else knows what the answer is."

Legrand customer contact and commercial management solutions have been designed for easy integration, customization, implementation and use by SMEs.

Legrand continues "The way our products deliver is by making sure we have something that is extremely easy to use, because that is the biggest pitfall with CRM solutions." "Too often a CRM system has all the required functionality on paper but when it comes to office staff using it, the system is just not intuitive enough. If it's hard to use, not all pertinent data will be recorded and the system will quickly lose its usefulness and purpose."